April 4, 2026
4.04 Miles
IMPORTANT INFORMATION:
We’re almost there.
The inaugural 404 Run is just around the corner, and we’re excited to welcome you on April 4. Below are your final event details to help you have a smooth and enjoyable race day experience.
🏁 EVENT DETAILS
Event: The 404 Run
Date: April 4, 2026
Start Time: 9:00 AM
Please plan to arrive early to allow time for parking, warm-up, and pre-race activities.
📍 LOCATION
Herman J. Russell West End Academy
(Football Field / Track behind the school)
765 Peeples St SW
Atlanta, GA 30310
We’ll be utilizing the Westside BeltLine area. Please follow signage and directions from volunteers upon arrival. Course route below.
📦 PACKET PICKUP
We strongly encourage early pickup to make race morning smooth.
FOUNDERS:
Big Peach - South Fulton
5829 Campbellton Rd, Ste 102
Atlanta, GA 30331
ALL OTHER RUNNERS
West Stride
3517 Northside Pkwy NW #11
Atlanta, GA 30327
🗓 April 2: 10:00 AM – 6:00 PM
🗓 April 3: 10:00 AM – 3:00 PM
If you're unsure if you're a founder (the first 404 registrants) - check list here: https://the404run.com/Founding-404/
Race Day Pickup:
Available starting at 8:00 AM
T-shirts will be distributed after the race and during early packet pickup.
🚗 PARKING
Parking is available in nearby lots and surrounding areas. See image below.
Parking Option:
Lee + White - right across the street
1070 White St SW
Atlanta, GA 30310
Scan the QR code on-site to register your vehicle
Free for first 2 hours
$5 total for hours 2–5
Additional options:
Limited parking at HJ Russell West End Academy
Street parking along White Street & other streets
We encourage:
• Carpooling
• Rideshare
• Arriving early
Please follow all signage and directions from parking volunteers.
🎉 RACE DAY EXPERIENCE
This isn’t just a race — it’s a celebration of Atlanta.
Expect:
• Music and a live DJ at the start line
• Energy and motivation along the course
• A high-energy finish line experience
Be sure to visit our partners after you finish.
🌦 WEATHER
The event is rain or shine.
Please dress appropriately and be prepared for the conditions.
🏃 COURSE TIPS
• Stay to the right when possible
• Be mindful of other runners
• Follow all course signage and volunteer instructions
• Hydrate before and after the race
• Water will be available on the course
📸 STAY CONNECTED
We want to see your race day experience.
Take photos, tag us, and share your moments:
#The404Run
We can’t wait to see you at the starting line and celebrate this first running of the 404 Run together. You're part of the first 1,000. Let's make it count.
🏁 See you on 4.04,
The 404 Run Team
The 404 Run is Atlanta’s newest signature running event, created to honor the city’s unique culture, community, and area code (4.04 miles). This inaugural run will be on 404 Day, April 4, 2026. The event blends fitness, pride, and celebration into an unforgettable one-of-a-kind experience. This will be a fast course that will lead runners on an electrifying journey through some of the most beautiful and iconic areas of the city. Culminating in a celebration that only Atlanta can pull off. The 404 Run isn’t just a race — it’s Atlanta on display.
RUN * WALK * SPONSOR * CHEER * VOLUNTEER
Just Come Celebrate The A with Us!
Swag Of Your Choice
Register early and choose your shirt color.
Why Join Us
Race Day Schedule
8:00-8:55 Registration/Packet Pickup
8:45 Opening Ceremony & Warm up
9:00 Race Start
10:00 Award Ceremony
9:00 -12:00 Race Celebration
Finishers will receive a T-Shirt and Finisher’s medal with Founders receiving special swag.
Award Categories: Overall Male and Female. Top 3 Male and Female - 14 & Under, 15-19, 20-29, 30-39, 40-49, 50-59, 60-69, 70+.
The race will start at Herman J Russell West End Academy and enter the Beltline from there. We'll be on the field/track behind the school.
Address is 765 Peeples St SW, Atlanta GA 30310.
Celebrate the city. Honor a legacy.
Run For A Cause
Run the 404. Honor ATL. Fight cancer.
A portion of every registration goes to cancer research.
Who Are You Running For? ❤️
For many of us, running is personal.
Some runners choose to dedicate their miles to someone who is fighting cancer—or someone they’ve lost. If that’s meaningful to you, we invite you to make the 404 Run your moment of honor.
This is completely optional. There’s no obligation, no spotlight—just a quiet way to carry someone with you across the finish line.
If you choose, you’ll have the opportunity during registration to share the name of the person you’re running for. Their name may be included on our “Who Are You Running For?” dedication wall, a space created to honor strength, resilience, and love.
Whether you’re running for someone special—or simply running for yourself—you belong here.
Atlanta deserves a race as bold as its people.
The 404 Run Is It!
The 404 Run isn’t just a race — it’s Atlanta on display. And your company should be as well.
A culturally relevant moment: 4.04 miles on 4/04, surrounded by Atlanta’s most recognizable energy, music, and landmarks.
This is a premium, engaged audience: Runners, professionals, families, creatives, and community leaders who are proud of Atlanta and willing to invest in meaningful experiences.
Purpose with authenticity: Founded in honor of an Atlanta original lost to cancer, the event creates space for thousands of participants to honor someone they love—making impact personal, not performative.
Built for activation, not just logos: From interactive zones and experiential branding to social storytelling and earned media, sponsors become part of the experience, not background noise.
For brands that want more than impressions, the 404 Run offers connection.
Request Partnership Proposal
We will send you details on
partnering wtih The 404 Run
Run & Celebrate – Experience 4.04 miles of ATL pride, then party with us.
